Changing The World, $5 At A Time

May 14, 2010 by  
Filed under Inspiring People

5for-bodyAnna McDonnell had always felt that the odds were tipped in favor of men in this world and had wanted the “challenge” of raising a daughter to overcome these odds.

She had three sons instead. So, years later, after she left the television business and returned to school for her master’s degree in social work, the 51-year-old California woman decided to take up the cause again.

“I just believe that gender inequity is probably the greatest single cause of the imbalances on our planet,” McDonnell says. “When women and men are not valued equally, there’s less education and more violence.”

In 2009, she started a social networking site, 5 for Fairness, to raise funds and awareness for causes that benefit at-risk girls around the world. She asks donors to contribute $5 via a PayPal button on the site. McDonnell’s motto: “If you want to catch a lot of rain, put out a lot of teacups.”…Continued


Six Great YouTube Videos For Social Good

August 24, 2009 by  
Filed under Featured

1. Because we’re all connected

A happy future is a serious business. WWF works in partnership with governments, corporations and communities to secure that future. Because we're all connected

2 - The World Sucks: Help It Suck Less a place where nerds gather and play to increase awsome and decrease suck.

3 - Harry Potter and the Dark Lord Waldemart

In Spring 2005, Wal-Mart Watch began a nationwide public education campaign to challenge the world’s largest retailer, Wal-Mart, to become a better employer, neighbor, and corporate citizen.

Wal-Mart Watch aggressively tells a new, more truthful Wal-Mart story. They bridge the gap between ordinary citizens and community organizations concerned about Wal-Mart's unchecked growth and impact on society.

4 - Breathe in, Breathe out

Campaign for a World We Can Breathe In. As a campaign like this should, the video speaks for itself.

5 - A New Sound: Green For All

The dirty-energy economy has brought pollution and poverty to too many. But a clean-energy economy can bring opportunity, health, and wealth to struggling communities.

6 - Choose a Different Ending

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.